Zenyum
Aligners Innovation
Brand Campaign
This regional brand campaign aims to raise awareness of Zenyum's improved invisible braces technology, addressing more complex cases and catering to teenagers. The art direction is intentionally made youthful with vibrant wardrobe and lifestyle to capture a younger audience. The campaign is also designed with a hero film that tells a wider brand story and segmenting it into a series of 6 hub videos to create longevity of the campaign. Launched across Singapore, Malaysia, Taiwan, Hong Kong, Vietnam, and Japan, this campaign comprises a total of 356 videos and a wide range of master assets.
Hero Film
Starting off with an energetic hero film, we highlight Zenyum's Aligners innovation,
tailored to meet the needs of a broader audience and more complex teeth conditions.
Hub Series
"Behind the Smile" consists of six informative videos providing a peek behind the scenes at Zenyum. These videos are crafted to build brand confidence through educational content and encourage conversion to purchase.
Bumper Ads Series
Derived from the hero film, a set of bumper ads were crafted for targeted ad buys, demonstrating the adaptability of assets produced for the campaign.
Regional Library
Asset Creation
3D Assets
New 3D renders were created from scratch, using existing customers' teeth conditions,
while ensuring they matched the artistic style
of the hero film.