Zenyum
IDEM Tradeshow
Zenyum made its debut at an international tradeshow, marking a milestone as a regional startup. It was crucial to spotlight both facets of the business: Zenyum Invisible Aligners and Zenyum consumer products, ranging from Waterflossers to Whitening strips.
The Challenge
Designing a 6x6m tradeshow area to exhibit two distinct product lines from Zenyum, each with its unique aesthetic. One highlights the full consumer product lineup, known for its lively and colourful branding. The other showcases Zenyum Invisible Braces, a premium product starting at $2,699.
Moodboard
Final
The event space establishes a strong brand presence at the tradeshow, effectively unifying both product lineups.
