Zenyum
Sonic and Gentle Clean Brush Head Launch Campaign
The "Make the Switch" campaign introduces a fresh line of Gentle Clean brush heads designed for the popular Zenyum Sonic Brush, targeting manual toothbrush users. The art direction features a vibrant burst of colours inspired by the current brush palette, seamlessly blending live action and 3D visuals.
Make the Switch Film
The film uses sonic vibrations as graphic elements to display all five colors of Sonic, paired with the new Gentle Clean brush heads. Accompanied by an upbeat tune and dynamic visuals to demonstrate the selling points of the Sonic brush.
Gentle Clean
Brush Head
Switching the pace, the Gentle Clean brush heads are introduced with softer tunes and visuals, highlighting the gentle new bristle contours and a flexible head designed for comfort on sensitive teeth.
Lifestyle product shots
Inspired by the film’s colour and design elements, the art direction incorporates pastel colour blocking, continuously refreshing the look for master assets to be distributed throughout the region.
Packaging Design & 3D Product Renders
The packaging design draws inspiration from the curved shape of the bristles, incorporating a wavy design to evoke a smooth brushing sensation. Additionally, 3D product renders are generated for new product launches, showcasing the items from different angles.